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Love my work, hire me for my thinking. I weave storytelling, function, and strategy together into an experience that compels the user to engage. Underpinning all of this, accessibility is at the core of my design thinking, creating solutions that serve everyone better.
EXPERIENCE
ASSOCIATE CREATIVE DIRECTOR // OPTUM // 2021 – CURRENT
I sit on the Optum brand team and support brand efforts across the org, often including the UHC brand. This includes identity implementation across the org, stewardship, standalone brand identity, social, merch, illustration, and real estate consult. I am also the AD on omnichannel brand and line of business campaigns.
SR. ART DIRECTOR // RALLY HEALTH // 2018 – 2021
I worked on the XD team, supporting both the brand and marketing departments. My main role was our brand identity and creating awareness campaigns with our brand ambassadors. These omnichannel campaigns included video, social, OOH, and events to bring brand awareness and engage folks in their own wellness journey, leveraging our celebrity ambassadors. I also worked on consumer-facing campaigns including OOH activations, social, digital marketing materials, web, events, animation, and video. Finally, I was the lead designer on our 'Rally Health Magazine', a printed collateral piece we created as a brand awareness leave-behind that included compelling wellness content for everyone.
SENIOR DESIGNER // FACEBOOK // 2017 – 2018
I worked on the consumer marketing team within Facebook's "the Factory" creative team. Projects ranged from data visualization, layout design, presentation design, infographic design, consumer product ad design, and UI design.
ART DIRECTOR // QUESTUS // 2009 – 2017
As AD I created campaigns to tell a powerful story that resonated with and empowered our consumers. Clients I worked with include Suzuki Motorcycles, Starbucks, Driscoll’s Berries, Universal Studios Hollywood & Orlando, Duncan Hines, Valvoline, Pokemon, and Martha Stewart.
ART DIRECTOR // FREELANCE // 2009 – CURRENT
I work with a wide range of agencies and clients on web design, campaign concepts, CPG design, presentation decks, data viz, OOH, and experiential design.
TECHNICAL SKILLS
Full knowledge of Figma, Adobe CS, Keynote; working knowledge of After Effects & Cinema 4D
DESIGN SKILLS
My happy place is creating consumer facing experiential work. Concepting and producing strategic omni-channel campaigns is my sweet spot: video, digital, web, OOH, events, print.
EDUCATION
EXPRESSION COLLEGE FOR DIGITAL ART // 2004 – 2006
Bachelor's of Applied Science
UNIVERSITY OF CALIFORNIA AT IRVINE // 2002 – 2004
Studio & Digital Art, Women's Studies
GENERAL ASSEMBLY // 2017
UX Design Bootcamp
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