In my work I've come to learn that the most successful, engaging, and effective work focuses on the user and consumer. User centered design keeps their needs, truths, practices, and behavior at the forefront, yielding work that is authentic and useful. 

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Storytelling is at the core of my most compelling work: drawing people in, inspiring them to take action, turning an idea into an experience. I seek to create experiences that move people to effect positive change in their lives.

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I thrive on designing things I love to use in my own life. Aligning my own passion points with clients I resonate with has yielded my most successful creative. Collaborating with teams and fearlessly exploring the creative process is one of aspects I love most about being a designer. I love people, I love talking about our commonalities and differences, and I love that design is a product of many people's talents and contributions and we're all better for it.