SUZUKI 2016 RM-Z LINE

Roles: Art Direction, UI/Web & Mobile Design, Digital Media Design, Print Design & Production

Client: Suzuki Motorcycles of America

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As the lead Art Director on the account, my team and I developed this campaign for Suzuki's 2016 Motocross lineup. Challenged to focus on the best in class handling of the RM-Z250, we spun the usually negative "Control Freak" into a positive attribute of both the bike, and it's rider. The campaign spanned traditional digital media, print ads, and extended to Race Win announcements and collateral.