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Rally Health–Ambassador Campaign
Kevin Hart, Maria Menounos, and Melvin Gordon
Brand awareness video & social campaign
Rally Health needed to make wellness feel approachable, not intimidating. The solution: put real celebrity voices behind a simple but powerful idea– that small, everyday choices add up to a healthier life.
The Brief
Client: Rally Health
Ask: Build brand awareness and communicate Rally's core mission of incremental, achievable health improvements.
Campaign: Multi-talent Ambassador program spanning video creation and social content.
I drove the creative concepting and and art directed video production and social assets across three talent partnerships. I collaborated with our production teams and marketing stakeholders to maintain creative integrity from concept through delivery.
The Ambassadors
Kevin Hart
Kevin's personal commitment to wellness and his comedic voice aligned naturally with Rally's approachable tone.
The Concept: Undercover drive-thru activation – Kevin surprises unsuspecting customers and nudges them toward healthier choices. Hidden camera format, comedic reveal, authentic reactions.
Distribution: Rally owned channels & Kevin's personal social accounts.
Impact: Tens of thousands of views, strong brand awareness lift.
Maria Menounos
Maria's personal health journey gave the partnership genuine credibility and emotional resonance. Maria's content was a mix of live event hosting, content, and scripted spots with her personal storytelling at the core.
The Concepts:
"Rally on the Road" – a multi-city tour promoting physical activity, healthy eating, and preventive care, with Maria as celebrity guest.
"Missions" video spot series – scripted content incentivizing simple daily habits tied to Rally's in-app mission feature.
Distribution: Rally owned channels & Maria's personal social accounts.
Impact: National reach across multiple markets, strong alignment with brand values and brand awareness lift.
Melvin Gordon
NFL Pro Runningback Melvin Gordon brought aspirational credibility to Rally's nutrition and fitness messaging.
The Concept: Melvin shared his approach to meal choices and incremental improvement, mirroring Rally's brand message. Athlete authenticity – Melvin's performance mindset translated into everyday healthy habits.
Distribution: Rally owned channels & Melvin's personal social accounts.
Impact: Reinforced Rally's positioning with a sports and fitness audience and thousands of views brought brand awareness lift.
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